The object of Rotary is to encourage and foster the ideal of service as a basis of worthy enterprise and, in particular, to encourage and foster:

First

The development of acquaintance as an opportunity for service

Second

High ethical standards in business and professions; the recognition of worthiness of all useful occupations; and the dignifying by each Rotarian of his occupation as an opportunity to serve society

Third

The application of the ideal of service by every Rotarian to his personal, business, and community life

Fourth

The advancement of international understanding, goodwill, and peace through a world fellowship of business and professional persons united in the ideal of service.